China-based Xiaomi is planning to announce two new notebooks on July 27 with the 12.5-inch model manufactured by Inventec and having already entered into mass shipments. The 13-inch model will be handled by Wistron and the device's component supply is currently under evaluation and should begin mass production in the near future, according to sources from the upstream supply chain.
The sources pointed out that the 12-inch model has a competitive price point, while the 13-inch model features high-end specifications. Xiaomi internally expects its notebook shipments to reach one million units in the first year.
Xiaomi's 13-inch Mi Notebook features Intel's Core i7-6500U, 8GB of memory and Windows 10 and has a traditional clamshell design instead of a 2-in-1 device design.
Xiaomi is mainly pushing its notebooks in the enterprise and gaming sectors and is hoping to benefit from these two markets' strong demand.
However, the sources are conservative about Xiaomi's shipment target of one million units due to fierce competition in the market and the fact that the smartphone channel operates a lot differently than the notebook channel and Xiaomi's purchasing costs will be higher than that of its competitors because of its small shipment volumes. |