With the depreciation of the British pound because of the Brexit vote, Asustek has decided to raise prices in the UK by 9% in October, while Acer still has not yet reached a final decision. Hewlett-Packard (HP) and Dell both recently announced they will increase PC prices in the UK by 9-10%.

Although brand vendors are increasing their product prices to maintain their profits, some vendors believe that the strategy will impact notebook sales in the UK.

Although Acer has not yet decided whether to raise its PC prices in the UK, the company previously noted that the company did not see any exchange losses in the second quarter thanks to its careful management, but the exchange rate fluctuations in Europe may impact Acer's gross margins in the third quarter depending on the market's status.