Announced two months ago, the ASUS ZenFone 3 lineup is only now launching around the world nad the first country to get the smartphones is Malaysia. The company has already scheduled a new press conference in India, where it should also launch the ZenFone 3 smartphones. More countries should get them sometime this month.

The top model ZenFone 3 Deluxe, with Snapdragon 821 chipset, 6 GB of RAM and 256 GB of built-in UFS 2.0 storage retails for MYR 3,299 ($820). The model with Snapdragon 820 and less storage is be priced at MYR 2,599 ($650). The ZenFone 3 Ultra phablet costs MYR 2,599 ($650), the ZenFone 3 Laser is priced at MYR 999 ($250) and the ZenFone 3 Max will set you only MYR 799 ($200).