Although it has some great products, Xiaomi is still relatively small company. They have said multiple times that they want to take time with big investments, but it looks like some plans have changed. The company's CEO Lei Jun has announced some big new plans for the company.
In the next 3 years, the company will open 1,000 stores across China, which will enable them to better compete with companies such as Huawei, Oppo, and Vivo, which are growing in popularity lately. Their current Mi Home outlets will be converted into retail stores and 60 more will be opened by the end of 2016.
As Xiaomi matures as a company, and as the Xiaomi branding has grown to become a household name in China, we recognized a fantastic opportunity to start expanding our Mi Home outlets. We are therefore converting these Mi Home outlets into retail stores, and we will be opening even more Mi Home stores - aiming for 60 by the end of this year. |