The first announcement from Samsung at CES 2017 was the new flagship televisions, the QLED series. The series consists out of three models, the Q7, Q8 and Q9, which will challenge other OLED TVs. The biggest advantage of the new QLED series is the improved brightness, which is important for HDR content.

The new quantum-dot film being used in the Q-series produces a wider range of richer colors and also addresses traditional LCD issues such as grayish blacks and poor off-angle viewing. QLED can display the entire DCI-P3 color volume, allowing for super accurate colors.

Samsung also implemented "Invisible Connection" cable, which gathers all the peripherals connected to the TV into a single cable.