Nanya Technology now offers products ranging from 64Mb to 2Gb for consumer electronics applications, and has received orders from first-tier network equipment suppliers and brand-name smart TV companies. Shipments of the chips will double in the second half of 2011, according to Nanya.
Nanya's deployment into the server DRAM market is also expected to bear fruit in 2011. The company noted that it has begun shipping 1.35V and 1.5V DDR3 DRAM to major China-based server manufacturers, and expects the partnerships to bring opportunities in government projects.
Server memory accounted for 15%-20% of revenue in the second quarter, and will be more than 20% in the third quarter, Pai said. Memory chips used in consumer electronics devices was around 20% of sales in the quarter, and may climb to 25% in the third, he said.
As for mobile DRAM targeted at mobile phones, Nanya said it started delivering products with densities of mainly 256Mb and 512Mb to brand-name handset clients in the second quarter. The company also claimed that its mobile DRAM has drawn interest from handset chipset suppliers.
In addition, Nanya is sampling its low-power devices in a quad die package (QDP) to a number of handset companies, the chipmaker said. Those target next-generation mobile electronics products tablet PCs, multi-functional phones and e-book readers.
Nanya reiterated that sales of its non-PC DRAM products will account for 50% of company revenues by the end of 2011.
As to PC DRAMs, Nanya said it will continue focusing on process advancement to lower production costs. The company is set to ramp chip production using 30nm process technology in the second half of 2011.
Nanya estimated that its bit shipment growth for the ongoing third quarter at 10-20%. Its planned capex budget for 2011 of NT$12 billion (US$415 million) remains unchanged.
Nanya reported net losses of NT$7.9 billion for the second quarter of 2011, which marked the sixth straight quarterly losses for the company.