Acer founder Stan Shih has responded to comments that Acer can only compete in the US market using a low-price strategy and cannot effectively develop its brand value by saying that the US PC brands may gradually be replaced by brands from other regions as PC prices continue to drop, resulting in lower overall gross margins.
Shih used the example of the TV industry pointing out that originally US brands were ahead, but as the industry advanced, US-based brands such as RCA have mostly been replaced by TV brands from Asia.
Shih added that when the US share of the global PC market starts to drop, Taiwan's IT industry will play an even more important role in the global market with cheap and good quality own-brand PCs.