Winbond Electronics is looking to balance the development of its niche-market DRAM and NOR flash product lines by raising the sales ratio for the latter to be equal to that for the former, according to company president Tung-Yi Chan. The firm is also scheduled to launch its NAND flash product line as early as the end of 2012, said Chan.

Sales of NOR flash currently account for almost 40% of Winbond's overall revenues followed by niche-market DRAM chips including specialty DRAM and mobile DRAM with about 60%.

Winbond is looking to boost shipments of its NOR flash products during the second half of 2012, Chan noted. The product segment - targeted at non-PC applications such as communications and consumer electronics - will be allowed to enter its stable-profit stage as Winbond moves to select its customers and orders, Chan said.

In contrast, Winbond's specialty DRAM which make the largest contributor to company sales will still be responsible for filling up its capacity, Chan indicated. Prices for specialty DRAM, however, are expected to soon stop falling following the commodity DRAM market that tends toward more stable price growth, Chan said.

Chan also commented that consolidation in the DRAM industry will surely help it return to a healthier supply-demand dynamic, and Winbond's role will remain neutral.

Winbond expects its operations to improve quarter by quarter. Once the firm swings to profits, it will pursue a stable and long-term profitability, according to Chan.

Winbond experienced a third consecutive quarterly loss in the first quarter of 2012.