MOST analysts and some CEOs have interpreted the slowdown in personal computer (PC) sales globally as a sign that the world is moving into the post-PC era of mobile devices such as tablets and smartphones. Not Lenovo; the Chinese PC maker holds a contrarian view and maintains that the slump is only temporary.
Lenovo Singapore's country general manager, Jessie Quek, told BizIT that her company believes that PC shipments would rise to 530 million units within two to three years, up from 350 million now. "Lenovo is already taking advantage of this trend, what we have mentioned earlier as the PC+ era. We do this through our four-screen strategy."
Explaining, she noted that this strategy is clearly demonstrated by some of the company's recent announcements. "We've announced our range of Windows 8-powered convertibles, helmed by the award-winning IdeaPad Yoga which was first unveiled during CES 2012 in January. Windows 8 and its touch-based interface have opened up a whole new world of possibilities for PC makers, and convertibles are designed to make the most out of the new technology."
She added that these were the best examples of what Lenovo calls the "PC+ device" which will redefine the future of computing and give consumers more choice than ever before on how they want to use their devices.