As TV and related innovative applications become the spotlights of CES 2013 and attract the most attention, PC players are concerned that the trend will lead to 2013 becoming a difficult year for the PC industry.

Although PC players are aggressively promoting their Windows 8-based devices at the show, their focuses are mainly reducing costs, instead of releasing of new innovations.

At the show, Asustek Computer is showcasing its Qube multimedia player, supporting motion sensing, voice control and the latest Google TV platform. The machine also integrates Google Player and Google Chrome, and provides 50GB of cloud storage.

Asustek also announced new monitors, wireless routers and a Transformer all-in-one PC, featuring an 18.4-inch panel, dual-operating system (Windows 8/Android), Ivy Bridge processor and a discrete graphics card.

Meanwhile, Acer is showcasing an entry-level smartphone featuring an Intel Atom processor (Lexington) and has unveiled new features for AcerCloud, which allow cross platform support between Windows, Android and iOS.