Acer will focus on pushing its tablet, notebook and smartphone shipments in 2013 and is aiming to ship more than five million tablets in the year, according to company president Jim Wong.
For the tablet business, Acer will launch more new devices covering the entry-level, mid-range and high-end price segments and its 7-inch Iconia B1 will be the lowest-end model. Of the estimated 2013 tablet shipments, 15-20% will be 7-inch tablets.
Acer recently launched its Iconia B1-A71 tablet in Taiwan priced less than NT$5,000. Company vice president Scott Lin commented that Acer is already preparing to release new quad-core processor-based 8-inch and 10-inch tablets, using solutions from MediaTek, before the third quarter.
As for the notebook business, Acer expects its shipments to grow slightly on year, but the company will no longer pursue volume, noted chairman JT Wang, adding that Microsoft and Intel have also started changing their subsidy strategies and are not judging partners' performance purely on shipment volumes.
Wong pointed out that Acer currently has a stable market share of about 21-22% in Europe and is working on returning to the top-three in China. In Brazil, the company achieved a 20% shipment growth in 2012 and believes it has a chance to hit 25% in 2013, while in India, the company has already started expanding into tier-3 to tier-4 cities as well as some rural areas, and estimates a 10-20% on-year shipment growth in 2013.
As for the smartphone business, Acer expects its shipments to reach two million units in 2013, up significantly from 500,000 units in 2012. |