Qualcomm will help smartphone vendor HTC promote sales of the new HTC One, a smartphone equipped with a Qualcomm Snapdragon 600 quad-core processor, through recommending the smartphone in advertising films, according to market sources.

Qualcomm is extending its cooperation with HTC from technology, product and carrier relationship development to marketing with the firsts of a series of promotional films being presented at the ongoing Game Developers Conference (GDC) 2013, said Shen Jin, vice president of Qualcomm Greater China.

In addition to HTC, LG Electronics and Samsung Electronics are also using Qualcomm's Snapdragon 600 processors in their Optimus G Pro and Galaxy S4 smartphones, respectively, indicated the sources.

However, HTC has been a close partner with Qualcomm and is among the first wave of smartphone vendors to adopt new smartphone solutions coming out from Qualcomm, the sources added.