Taiwan-based smartphone vendor HTC on April 8 released unaudited consolidated financial report for the first quarter of 2013, with net earnings per share (EPS) of NT$0.10 being the lowest quarterly level since its listing on the Taiwan Stock Exchange in March 2002.

HTC posted consolidated revenues of NT$42.79 billion (US$1.44 billion), net operating profit of NT$43 million, pre-tax profit of NT$103 million and net profit of NT$85 million for the first quarter.

The first-quarter consolidated revenues attained only 85% of the lower bound of the target, and this was mainly due to delay in launch of New HTC One, according to market analysts. HTC originally planned to globally launch the smartphone model in the second half of March, but had to delay the launch until April because yield rates for newly adopted chassis and rear cameras were not high enough, the analysts pointed out. Consequently, New HTC One has been launched in the Taiwan, UK and Germany markets in small volumes.

HTC's product strategy for 2013 focus on three smartphone series, HTC One, HTC Butterfly and HTC Desire, mainly with customized models for sale through partnering mobile telecom carriers, the market analysts pointed out. HTC One and Butterfly are targeted for market segments of mid-range to high-end smartphones, while HTC Desire is to appeal to users of entry-level to mid-range models, the sources indicated.

As HTC will soon launch New HTC One in large volumes and HTC First, a model with built-in Facebook Home, in the US and Europe markets as well as continue shipments of HTC Butterfly, the company is expected to see consolidated revenues for the second quarter hike by 40-60% on quarter, the analysts indicated.