Total shipments of notebooks with touch screens were 4.57 million units in the first quarter of 2013, up 51.8% from a quarter earlier, according to Displaybank. The notebooks made up almost 10% of the overall notebook market, whose shipments posted 46 million units. Considering that the market is at its initial stage, Displaybank believes the penetration rate of touch screen notebooks is quite high.
Looking at the business plans of major notebook makers for 2013, touch screen notebooks are expected to hold at least 10% of their total notebook shipments. In particular, brands from the Greater China region, including Lenovo, Acer and Asus, have set higher targets of achieving more than 20%. |