HP is to re-enter the smartphone market, claims one of the company's executives in Asia. And it "will give a differentiated experience".

　　Yam Su Yin, HP's senior director of consumer PCs and tablets, Asia-Pacific, told The Indian Express that the company had to stay in the smartphone business, even though it had had its fingers burnt badly with the acquisition of Palm and the subsequent failure of webOS.

　　When asked if HP had a smartphone in the works, the company executive said that it did but without giving a set timescale. "The answer is yes," she said. "But I cannot give a timetable. It would be silly if we say no. HP has to be in the game.

　　"Being late you have to create a different set of propositions. There are still things that can be done. Its not late. When HP has a smartphone, it will give a differentiated experience."

　　HP has been busy releasing Android and Windows 8 devices, although we would expect HP to favour the former for a future mobile phone. When it is ready to return to the smartphone market with a new device, it would be wise to use the platform that is firmly ensconced as the global number one in terms of market share.