Samsung Electronics' foundry business is looking to bring in new customers to offset the loss of Apple's orders, and could implement measures such as offering lower prices, according to industry sources.

　　Samsung's mobile communications business is already utilizing a portion of the company's in-house production capacity for application processors and other logic ICs. However, the firm is looking for new foundry clients amid reports of Apple shifting chip production to Taiwan Semiconductor Manufacturing Company (TSMC), the sources indicated.

　　Samsung could snatch chip orders from the existing customers of fellow foundry firms, by offering prices much lower than its competitors, the sources said. As a result, a price war among contract chipmakers will likely break out, the sources noted.

　　Various media outlets have reported that Samsung is eyeing chip orders from Amazon, Sony and Nvidia.