Apple's iPhone shipments declined by 6.2 million units in the second quarter of 2013 as compared to those shipped in the previous quarter as consumers are waiting for the release of new iPhones, according to Digitimes Research.

　　Total iPhone revenues also slipped to US$18.2 billion in the second quarter as Apple tied up with telecom carriers to promote old models with reduced prices, pushing down ASPs.

　　But the aggressive pricing strategy has been effective to ramp up iPhone's share both in developed and emerging markets.

　　In China, currently the world's largest smartphone market, the fever for iPhones has faded as consumers there have switched to pick Korea or local brands instead of iPhones, which are more expensive but in less varieties.

　　Whether Apple can regain its market share with its new entry-level model in China will still count on its pricing, Digitimes Research commented.