Panel makers are worried they will see losses in the TV panel business due to decreasing prices. TV panel demand in end markets has been down while reserves have been high for most major TV vendors. As this trend continues while panel makers at large have yet to reduce their utilization rates, panel makers have been selling their TV panel technology at cheaper prices, causing a decline in TV panel pricing in the market, most notably for large-size units.

　　Panel makers could see lower-than-expected results in their TV panel business during the third quarter of 2013 as a result, with some panel makers facing possible losses during the period.

　　Market observers mostly believe that demand for TVs throughout the rest of 2013 will be limited due to lacking demand in China as a result of LCD TV subsidies issued by the China government coming to an end in mid-2013, as well as to limited demand for Ultra HD TVs.

　　TV panels prices have fallen about 5-8% in the third quarter and are expected to further drop in October.