Chipset players including Qualcomm, Nvidia, Marvell Technology and Broadcom all are expected to showcase 64-bit processors for smartphone applications at the upcoming CES 2014 trade show, a move which will add pressure on Taiwan-based MediaTek in its efforts to expand market share with its newly released 8-core CPUs, according to industry sources.

　　Qualcomm has already unveiled a 64-bit-chip, the Snapdragon 410, and is expected to begin sampling in the first half of 2014, according to the company.

　　Nvidia, which is familiar with 64-bit computing architectures, is expected to start volume production of 64-bit chips for smartphones in the first half of 2014 at the earliest, said industry sources.

　　Marvell and Broadcom are also expected to highlight their 64-bit chips at CES 2014, kicking off competition in the 64-bit chipset segment, note the sources.

　　Meanwhile, the vendors, as well as China-based chipset suppliers Spreadtrum Communications and RDA Microelectronics, will also exert efforts to take market share from MediaTek in the entry-level to mid-range chipset segment in 2014, commented the sources.