Asustek Computer expects its notebook and tablet shipments in North America to grow at least 20% on year in 2014, raising its ranking in the region's notebook market from seventh in 2013 to sixth, according to Steven Chang, president of Asustek North America.

　　Chang pointed out that the company's share in North America's notebook market was greatly increased because of the popularity of its Eee PC, but as netbooks started losing their attraction, the company has turned to push its Transformer and Nexus 7 tablets to help maintain its momentum.

　　Currently, Asustek is the seventh-largest brand vendor in North America's notebook market with a 6% share, following Hewlett-Packard (HP), Apple, Dell, Toshiba, Lenovo and Samsung. Acer currently ranks eighth. However, the company is the fourth-largest in the consumer notebook market.

　　Since Chromebooks are gradually gaining demand in the sub-US$300 notebook market in North America, Asustek is also preparing related products, aiming to acquire some share of the market, especially in the education segment, said Chang, adding that Samsung's share in North America's notebook market is partly contributed by its Chromebooks.

　　In addition to Chromebooks, Asustek has also been aggressively striving for tablet procurement orders from the education market in North America. The company has been cooperating with Google, which has a team working specifically for the education sector, to manage its procurement orders, and is currently in negotiations with multiple clients, Chang noted.

　　Asustek's recently launched Windows-based Transformer Book T100 is one of the main products the company will push in North America's education market, Chang added.