TV chip suppliers Novatek Microelectronics and Realtek Semiconductor will be able to ramp up their shipments of TV chips to China significantly in 2014, benefiting from China's government decision to limit the TV chip market share held by MediaTek in China after it merges with fellow company MStar Semiconductor, according to industry sources.

　　In order to protect its domestic TV vendors, the China government has set a precondition requiring MediaTek to lower its combined TV chip market share in China to below 50% from over 70% that will result from its planned merger with fellow company MStar Semiconductor on February 1, 2014.

　　Previously, Novatek and Realtek have been pushing sales of TV chips to PC brands, ODMs and white-box TV makers, as well as small- to mid-size TV chip market, because the mainstream large-size TV chip market were dominated by MediaTek and MStar, the sources noted.

　　Novatek and Realtek reportedly have entered the supply chains of some first-tier TV brands in China and will see their TV chip shipments start gaining momentum in the first quarter of 2014, revealed the sources.