The analysts forecast the Global Mobile NAND Flash Memory market to grow at a CAGR of 18.8 percent over the period 2013-2018.

　　Commenting on the report, an analyst from the team said: "One of the major trends that is expected to exert a positive influence on the Global Mobile NAND Flash Memory market is rapid technological advancement. The continuous technological advancements in the design and development of mobile NAND flash memory chips have increased their efficiency and expanded their application in a wide number of mobile devices. The rapid technological advancements taking place in the market have also led to the development of advanced and highly efficient NAND flash memory. Therefore, rapid technological advancements have increased the applications of NAND flash memory across the globe."

　　The growth of the Global Mobile NAND Flash Memory market is driven by several factors, of which the most important is the high demand for smartphones across the globe. Major smartphone vendors, such as Apple, Samsung, and Sony, are continuously increasing the adoption of NAND flash memory in their new series line-ups.

　　One of the challenges is the high inventory levels in the supply chain. The large inventories piling up in the supply chain have resulted in the declining profitability of vendors. In addition, high marketing expenses to sell finished goods, increased expenditure on R&D, and inventory carrying costs are other factors leading to this declining profitability.