China TV vendors are expected to drop pricing by 10% for new Ultra HD TVs released in 2014, according to industry sources.

　　In 2013 Ultra HD TV pricing in China was about 1.2-1.5 times that of LCD TVs. China's TV vendors now want to further push the technology in the market and reportedly have plans to drop pricing on average by about 10% for units released in 2014.

　　The drop is expected to come after recent price drops for units released in 2013 in order to clear out inventories, the sources said.

　　China's TV vendors seeking a price advantage over their competitors in 2014, the sources said, adding that TV vendors now have more integrated supply chains and availability to lower-priced solutions.

　　The penetration rate of Ultra HD TVs in China during 2014 is expected to reach around 20%.