Huawei Device and Xiaomi Technology aim to ship 100 million smartphones globally in 2015, while fellow vendor Lenovo aims to hit 100 million in its 2014 fiscal year (April 2014-March 2015), according to Taiwan-based supply chain makers.
Huawei Device shipped 50 million smartphones globally in 2013 and expects to ship 80-90 million units in 2014, with its global market share to rise from 5% in 2013 to 8-10%, the sources indicated. The company aims to ship 100 million smartphones for a global market share of 12-15% in 2015, the sources noted.
In addition to a strong presence in China and emerging markets, Lenovo has been strengthening its promotion of smartphones in North America and Europe following the acquisition of Motorola Mobility from Google, the sources said. Lenovo estimates its global smartphone shipments in fiscal year 2013 at 50 million units and has set a goal of shipping 100 million units in fiscal year 2014, the sources indicated.
Shipping 11 million smartphones in the first quarter of 2014, Xiaomi Technology is likely to ship 50-60 million units in 2014 and has set target shipments of 100 million units for 2015, with total revenues expected to increase from CNY31.6 billion (US$5.14 billion) in 2013 to CNY70-80 billion in 2014 and further to CNY100 billion in 2015, the sources said.
Fellow China-based ZTE and Coolpad also stand a chance of shipping 100 million smartphones in 2014 or 2015, the sources indicated. |