OLED TV shipments are expected to reach no more than 100,000 units in 2014, according to market observers.

　　OLED TVs still have high costs due to low production yields for OLED panel technology, making them unaffordable for most consumers. As this occurs, demand for high-end TV technology is still on the increase, causing consumers to re-think their purchases and direct their attention to Ultra HD TVs, the observers noted.

　　Ultra HD TV costs are continuing to drop while Ultra HD TV panel technology such as WCG is continuing to improve, the observers said, adding that Ultra HD TV vendors are also pushing curved products in the market to further compete with OLED TVs.

　　The observers said they still have conservative views for OLED TV sales throughout 2014 as a result and estimate that Ultra HD TFT LCD TV panels will be at least 50% cheaper than OLED TV panels.

　　China panel makers meanwhile are continuing to drop pricing for entry-level and mid-range Ultra HD TV panel products, which is expected to help push the penetration rate of Ultra HD TVs in the China market to about 20% in 2014, the observers believe.

　　Most market observers believe Ultra HD TV shipments in 2014 will surpass 12 million units, with some estimations stating as high as 14-15 million units. Curved TV shipments meanwhile are expected to reach around 700,000 units in 2014, the observers said.