Lenovo will adopt dual-brand marketing for smartphones in 2014, using the Motorola brand to sell mid-range to high-end models in the US and Western Europe, and selling entry-level to mid-range models under the Lenovo brand in China, Latin America and other emerging markets, according to Taiwan-based supply chain makers.
Including those sold under Motorola, Lenovo aims to ship 80 million handsets in 2014 compared to 50 million units shipped a year earlier, the sources noted.
In the first quarter of 2014, Lenovo shipped 20 million units (13-14 million under Lenovo and 6.5 million under Motorola), accounting for 25% of its target set for the year.
Lenovo is believed to be ready for the release of new models soon as it has scaled back its shipments to 3.5-4.0 million units a month recently compared to 4.5-5.0 million units shipped previously, the sources noted. |