Intel originally offered incentives for selected China-based white-box vendors such as Ramos to adopt Intel platforms for tablets, and has extended to additional China-based white-box vendors and international tablet vendors, in an attempt to reach total shipments of 40 million Intel platform-based tablets in 2014, according to Taiwan-based supply chain makers.
More than 20 China-based white-box tablet vendors have adopted Intel platforms, the sources said. In addition, Asustek Computer, Acer, and Lenovo as well as Hewlett-Packard and Toshiba have developed or will develop Android and/or Windows 8 tablets equipped with Intel processors, the sources indicated. With about 30 supporting vendors, Intel is expected to reach its target shipments of 40 million tablets, the sources noted.
Intel incentives include very low quotes for processors and marketing subsidies, the sources noted. Viewing that Apple has dominated the global market for high-end tablets, and tablet markets in the US and Europe have reached saturation, Intel has focused on promoting tablet platforms on China where demand for inexpensive models is growing fast, the sources said.
For Intel, the offering incentives is equivalent to giving up profitability to pursue global market share, the sources said. |