Current DRAM chip prices are too high, and it will be instrumental to push device-end market demand if unit prices of DRAM parts can be dropped to below US$2, according to Peter Su, chairman of Transcend Information.
On the other hand, current NAND flash prices are acceptable to chip vendors, module makers as well as consumers, Su commented.
However, prices of DRAM and NAND flash chips are expected to move upward in the second half of 2010, predicted Su, noting that the price trend could have adverse impact on demand at the device-end market.
Su also revealed that eight of Transcend's 20 new production lines in Neihu, Taipei will come online in October 2010. Additionally, Transcend also plans to set up a branch office in Miami in the second half of 2010 to push sales.