Acer CEO Jason Chen at the company's investors meeting on June 18, said that Acer has already stopped falling and is now turning to focus on raising its market share and gross margins. Citing figures from IDC, Chen noted that Acer was the largest notebook vendor of Latin America's enterprise market in the first quarter and is seeing its market share rise every month in 13 markets worldwide.
Commenting on his visits to retail channels worldwide, Chen said that the trips serve three purposes: first is to stabilize company morale and help employees in other branches to understand the future direction; second is to comfort its clients worldwide, strengthening their faith in Acer; and third is to tighten its relationships with suppliers urging them to continue providing support during Acer's transformation.
Chen noted that Acer has successfully reduced its costs by 30%, helping the company turn profitable in the first quarter. Although the PC industry is unlikely to see strong growth in 2014, some product lines such as Chromebooks and 2-in-1s are expected to enjoy good demand in the second half, Chen said.
Acer is also strengthening its supply chain management, as the company is seeing shortages on some of its components, noted Chen, adding that panel and DRAM supplies are expected to turn tight in the second half. |