The penetration rate for Ultra HD TV panels is likely to reach higher than market estimations of 6% in 2014 and may even surpass 10%, according to Innolux.

　　Market estimations for the Ultra HD TV penetration rate have been around 6% in 2014. However, Innolux said it believes that due to Korea-based TV vendors shifting their focus to the technology the penetration rate is likely to reach 10% in 2014, with global shipments expected to reach about 20 million units.

　　The penetration rate started off at about 1% in January and reached 6.8% by April. Shipments of the technology are expected to continue increasing and the peneration rate is likely to reach 10%, with a high possibility of climbing even higher.

　　Korea TV vendors and panel makers originally had higher hopes for OLED TVs in 2014, but due to low production yields and high costs they have since switched their focus to the Ultra HD TV segment in pursuit of TV sales in the high-end TV segment.

　　Both Samsung Electronics and LG Electronics are showing steady sales in markets across the world with the exception of China and Japan. Within China, however, LG Display and Samsung Display are pursuing sales of low-cost Ultra HD RGBW TV panels to compete with Taiwan makers, said Innolux.

　　Innolux said that it still has the upper hand over Korea panel makers in the China market and is expected to be the main supplier of the technology to China in 2014.