Acer has seen booming sales of Chromebooks, including government procurement orders for educational purposes in many countries, and therefore has asked supply chains to increase production to reduce supply shortages, according to company CEO Jason Chen, adding that global Chromebook shipments in 2014 are expected to increase 70% on year.

Chen pointed out that the PC market's sales status so far is pretty much as estimated in early 2014 and the company's Switch 10 2-in-1 device is seeing rather good demand in the market.

Chen is set to visit Japan soon to promote Acer's Chromebook C720.

Currently, Chromebooks account for 10% of Acer's notebook sales and are available in 20 countries worldwide. Acer has also recently landed education procurement orders from New Zealand for a Chromebook model and will continue to receive more related orders in the future, Chen added.

In the second quarter, Acer was the fourth largest notebook vendor in the world with a market share of 8.2% and an on-year shipment growth rate of 18.5%, according to figures from IDC. In Latin America, Acer's consumer notebook shipments surpassed Lenovo's and it became the largest vendor in the region in the first quarter.

Commenting on Acer's operations, Chen said that the company is currently focusing on finding gaps in its roadmaps, looking to complete its product lines and create added value. In the future, Acer will consider more investments to expand its role in the supply chain.

Chen noted that Acer is clear about its market position and knows that the company is not Apple; therefore instead of cutting its product lines and raising ASPs, it now focuses more on price/performance ratio.

Acer has two strategies to improve added value: one is to increase the number of software applications and services to create new business models. Acer's Build Your Own Cloud (BYOC) platform is a good example of the strategy. The other one is to expand Acer's investments such as the company's recent participation in Taiwan-based online shopping mall PC Home's payment subsidiary's capital increase.