Intel is aggressively cooperating with Taiwan and China-based tablet players, looking to push its tablet processor shipments to 25 million units in the second half of the year in order to achieve its annual shipment goal of 40 million units, according to sources from the upstream supply chain. Intel shipped less than 15 million tablet processors in the first half of the year.

Impacted by low-priced notebooks and large-sized smartphones, tablet shipments may only reach 200 million units in 2014 with an on-year growth of less than 5%. Apple, Samsung Electronics and Asustek Computer may even suffer from shipment drops in the year, the sources said.

Intel recently cooperated with several China white-box tablet players and Taiwan tablet players to release new low-price tablets and these devices are expected to enter mass production by the end of September or early October in order to catch up with holiday season demand in the fourth quarter.

Intel's platform has also attracted first-tier vendors' adoptions. Asustek, Dell, Acer, Hewlett-Packard (HP), Sharp, Lenovo, Sony, Toshiba and Fujitsu all plan to release Intel-based tablets. Asustek's Fonepad series products have had strong sales in Southeast Asia, while Dell's Venue tablets also enjoy good demand.

Intel expects that more than 200 Intel-based tablets will be released in 2014 and so far about 70 Intel-based tablets have been released in China, all using Intel Atom Z3000 series processors.

The sources pointed out that if Intel is able to achieve its 40 million shipment goal, the company will be able to acquire almost 20% of the global market and with its new SoFIA solution for the entry-level market and its new 14nm Cherry Trail platform, Intel is expected to continue pushing into the market.