According to a study conducted by Chitika Insights, Amazon may have sold fewer than 40,000 units of the Fire Phone. In the last 20 days, Chitika Insights, combining their research with data from comScore, estimate that between 26,000-35,000 Fire Phones are online.

Certainly, Amazon had hoped for a better reception for their first Smartphone. Well, if they had only made it more of a feature-loaded Smartphone and less of a buying tool (an expensive one at that).