AU Optronics (AUO) and Innolux both have order visibility for TV panels until the fourth quarter of 2014, with Innolux until October and AUO December.
Both companies expect the LCD TV market to bounce back in the second half of the year and intend to promote high-profit units in order to maintain performance.
AUO president Paul Peng said that AUO currently holds a top spot in 50- and 65-inch TV panel shipments, which has helped it secure profits in the market despite the company holding the number four spot in market share for TV panel shipments.
The panel makers said Ultra HD TV panel shipments are continuing to grow and that pricing is expected to drop to 1.2 times the average price of Full HD units in 2015. |