Seeing that Chromebooks are enjoying demand from the education sector, brand vendors such as Dell, Asustek Computer and Lenovo have started becoming aggressive about the market, while Acer, Hewlett-Packard (HP) and Samsung Electronics will also launch new products to defend their market shares, according to sources from the upstream supply chain.

Currently, Acer, Samsung and HP together account for over 70% of the Chromebook market, and 80% of the shipments are supplied to the education market, the sources said.

Following their entry into Australia and New Zealand, Chromebooks will have a good chance of becoming available in Taiwan in early November as Google reportedly has added Taiwan to the next wave of markets where Chromebooks will be marketed, the sources added.

Chromebooks achieved a sequential shipment growth of over 60% in the second quarter of 2014 with Acer accounting for 37% of the shipments. Acer is currently the largest vendor in the Chromebook market.

With more vendors planning to join the industry, Chromebook prices are expected to drop further in the future, the sources noted.

Since North America is one of the major markets for the Chromebook industry, Dell, which has a large PC market share in the region, but did not invest much in the product line previously, is starting to strengthen its related R&D, looking to acquire orders.

Asustek, which originally took a conservative attitude about the segment, is planning to flood the market with many different models starting the fourth quarter of 2014, while Lenovo is investing equally in both the Chromebook and Windows-based notebook segments.