Amazon has launched their very own Google Chromecast rival. It in fact is priced exactly as much as Chromecast costs. The new Fire TV Stick will allow users to stream media content from various services such as ESPN, Bloomberg TV, Pandora, Netflix, Hulu Plus and many others. Amazon Prime subscribers can pick up the Fire TV Stick for $19. For the rest of us, its price is $39.

The Fire TV Stick is powered by a dual-core processor, dual-antenna MIMO WiFi and comes with more memory than Chromecast. It also comes with a remote control, and a companion Android app.