Japan-based TV vendors are considering taking a less aggressive stance in the low-priced TV market as competition is intensifying and instead will focus mainly on high-end TVs such as Ultra HD units.

Panasonic, Sony and Sharp are all reportedly planning to focus more on high-end units to remain profitable and aim to have more value-added features and services with their products.

Vizio, LG Electronics and Samsung Electronics meanwhile have a stronger foothold in the North America market and Japan vendors are finding it increasingly difficult to compete in the lower-priced segment while higher-end units are seeing more success.

China vendors meanwhile are gaining access to lower-priced components for 32-inch units aimed at China and other emerging markets.