The Wall Street Journal reports that Samsung's sales prediction for the Galaxy S5 was missed by a huge margin to the tune of 40%. The Korean company, which still holds the top Smartphone maker crown, sold only 12 million units of its 2014 flagship, the Galaxy S5. That's 4 million units fewer than the number of Galaxy S4 units that Samsung sold during the same time period.
It turns out that the only market in which Samsung performed better than last year is in the US, which also happens to be Samsung's largest market. Meanwhile, sales in China are down 50%. Samsung reportedly overestimated the demand for the Galaxy S5, which has resulted in a large number of Galaxy S5 units "piling up in warehouses."
Can Samsung's new design language and their new series (Galaxy Alpha) of Smartphones save them from burning? Or is Samsung another Nokia in the making. The latter is highly unlikely, but with competition from the likes of Xiaomi, Lenovo and OnePlus, Samsung will have to do a lot more than just release another spec-ridden monster to win the market back. |