At their CES 2015 press event, Sony announced a new version of the SmartWatch 3. The SmartWatch 3 retains its IP68 rating (dust- and water-proof), but adds a touch of premium over the original model announced last year. This year's SmartWatch 3 has a stainless steel body, which clearly sets a fashion statement. No longer will your wrist look dull upon wearing a Smartwatch.

Other than that, you get the same 1.6" transflective LCD (320 x 320 resolution), a quad-core Snapdragon processor, 512 MB RAM, 4 GB internal storage and a 420 mAh battery.

Pricing details are yet to be revealed, but it will probably cost less than the Apple Watch.