Lenovo, which had the fourth-largest market share next to Asustek Computer, Acer and Apple in the Taiwan notebook market in 2014, aims at a 2-digit market share through focusing on business-use and mid-range to high-end consumer models in 2015. It also looks to double its tablet shipments in the local market in 2015 by ramping up business-use models, said Justin Liang, president of Lenovo Taiwan, during a recent interview with Digitimes.

The following is an excerpt from the interview:

Q: What are the prospects for Taiwan's PC market in 2015?

A: Since Taiwan's GDP (gross domestic product) growth is likely to stay flat or edge up marginally in 2015, we expect the PC (including desktops and notebooks) market to move in the same direction. Sales of tablets will grow steadily, not the sort of explosive growth experienced previously. However, the release of new notebook models by all brand vendors and the retreat from the notebook market by some brands will further intensify competition in the PC segment and result in fluctuations in vendors' market share.

Q: So what is your target for 2015 in Taiwan?

A: We aim to ramp up our market share and to expand our product portfolio in 2015. For the latest data available, Lenovo accounted for a 9.7% share in the Taiwan notebook market in second half of 2014, up 3.9pp on quarter, which was the highest growth among the top-five vendors. And we always have a double-digit rate in the business notebook segment in Taiwan.

We did capture a 12-13% share in the consumer notebook sector in the local market in 2012, and so we aim to retain a 2-digit share in the entire notebook segment in 2015. Our tablet shipments surged 190% on year in 2014 and are likely to double again in 2015 although the whole sector will grow modestly in the year.

Q: What measures have to be implemented in order to reach the goal?

A: Lenovo boasts a comprehensive product portfolio globally, which enables us to offer appropriate products that meet local needs and business opportunities in individual markets. But we will continue to focus on business-use as well as mid-range to high-end models. In Taiwan, business models currently accounts for 60% of our entire lines and consumer models make up the remaining 40%, with the ratio likely to remain unchanged through the year.

Optimizing our solid base in the business segment and a strong brand image of our ThinkPad family products, we will push sales of our consumer models through Internet and social communication networks.

We also plan to streamline our corporate structure in Taiwan to make the operations more flexible.

Regarding tablets, we will cooperate with more solution vendors to embed more application software such as meal ordering systems into our tablets. We aim to roll out models catering for restaurant, hospital, financial, insurance and manufacturing applications.