Strategy Analytics' revealed in its latest report of the global Smartphone market that while Apple has made terrific strides with record-breaking iPhone sales, Android handsets still make up for 81.2% of the global Smartphone market as of the end of 2014. That figure is slightly higher than the 78.9% market share enjoyed by Android OS in 2013.

In 2014, 1.04 billion Android-powered devices were shipped across the globe. In 2013, that figure was only 780 million. Between October and December last year (Q4 2014), OEMs shipped 291.7 million Android handsets.

Let's talk a bit about iOS and Windows Phone.

Apple shipped 192.7 million iOS devices in 2014, of which 74.5 million iPhones were shipped in Q4 2014 alone. iOS now holds 15% of the global market share, down from 15.5% in 2013.

Meanwhile, Microsoft's Windows Phone market shrunk from 3.6% share in 2013, to 3% in 2014. A tally of 38.8 million WP devices were shipped in 2014.

For the year 2014, a total of 1.28 billion Smartphones were shipped across the globe, up from 990 million in 2013.