The price premium of solid state drives (SSD) over hard disk drives (HDD) should narrow to 20% from the current 40%, to allow it to gain wide consumer acceptance, according to Scott Chen, VP of sales for Asia Pacific at Kingston Technology.
If the cost of 1GB of NAND falls below the US$1 mark, the adoption of SSDs will grow at a faster pace, said Chen. The cost now averages as high as US$2.50, Chen added.
With prices for NAND flash chips having fallen since early 2010, SSDs are being sold at lower prices to boost buying sentiment. Chen revealed that the ASP of Kingston's 30GB products has gone down to about NT$2,999 (US$94).
In an August research report, iSuppli indicated that per-GB pricing for NAND flash memory will need to decline to the range of US$0.40 to help SSDs become price competitive with traditional HDDs.