Amazon's first smartphone, the Fire Phone, has never sold well. Anytime sales happen to increase it's because Amazon has cut the price of the phone and that's what Amazon is doing again in the UK. Amazon is trying to get rid of its Fire Phone inventory by slashing its price to just £99.

The 32 GB variant will cost £99 and Amazon is also selling the 64 GB variant for £179. Customers can pick up the phones from Amazon UK at those prices until May 22 at 4 PM.

Even at that price point, there are better options in the smartphone market.