Sharp will launch smartphones in the Indonesia market in 2015, starting with the Aquos Crystal, a model launched in North America in October 2014 through cooperation with Sprint, according to Japan-based Nikkei News.

Since Sharp's home appliance products have helped the company gain strong brand reputation in the country, the Japan-based vendor is hoping the reputation will boost local demand for its smartphones.

In its fiscal 2014 (April 2014-March 2015), Sharp sold 5.56 million handsets worldwide, but the company expects the volume in fiscal 2015 to drop 4.8% on year.

Since the price points of its Aquos Crystal smartphones are considered high-end models in Indonesia, some market watchers are concerned that the smartphones may not be competitive enough against handsets from Korea- and China-based vendors if its pricing strategy is not adjusted.