Lenovo has brought Moto Maker to China after re-introducing Motorola phones to the country in January 2015. Moto Maker is a customization service for the Moto X and customers get to select various colors, back covers, build materials, etc. Chinese consumers can also buy the Moto X, Moto X Pro, and Moto G directly from Lenovo's online store.

Of all Lenovo's smartphone shipments in 2014, China accounted for 59% of them. China is an important and large market for Lenovo especially with Motorola in tow.