China-based smartphone vendor Meizu has reported that it shipped 8.9 million smartphones in the first half of 2015, increasing 540% from a year earlier period.

The introduction of its secondary Meilan brand smartphone family, which targets the sub-CNY1,000 (US$161) segment, has helped Meizu ramp up its shipments, according to a media report in China.

But it remains to be seen if Meizu is able to reach its goal of shipping 20 million smartphones in 2015, said the report. The vendor shipped a total of five million smartphones in 2014.