After visiting TENAA two months ago, HTC Desire 728 is finally official. HTC has announced the new Desire mid-range smartphone in China, where is selling for the equivalent of $269. The price in Europe will be slightly different according to reports, at around €300.

The smartphone kept the same Desire design - a slim, plastic design with HTC BoomSound speakers. There is dual-SIM support with microSDXC slot for up to 2 TB of storage. Should be enough for everybody.

The rest of the specs are:

5.5-inch display with 1,280 x 720 pixels resolution

1.3 GHz octa-core MediaTek MT6753 SoC

ARM Mali-T720 GPU

1.5 GB RAM

8 GB eMMC w/ MicroSDXC support up to 2 TB

Android 5.1 Lollipop with Sense 7 UI

Rear 13 MP and front 8 MP cameras

3G/UMTS connectivity