Apple introduced a new color option with the iPhone 6s and iPhone 6s Plus and it appears to be doing well with consumers. Ming-Chi Kuo, an analyst, reports the rose gold iPhone 6s has been preordered more than any other model. Between 30 and 40% of early orders were for the rose gold model.

Kuo believes Apple's opening weekend sales for the new iPhones will be between 10 and 13 million. That's even higher than the 10 million recorded last year. Apple has said it is on track to do better this year than in 2014.