Samsung is going to launch the Galaxy S7 earlier than it has launched previous generations. The S7 is said to be launching in January 2016 so that it can better compete with the latest Apple devices. Reports out of South Korea claim Samsung finalized the phone's design in September and is now securing components for production.

In the high-end smartphone market that the Galaxy S7 will be a part of, Apple is one of a few competitors to Samsung. As a result, it is launching the S7 earlier to compete with the iPhone 6s.