Just upon of launching the LG Watch Urbane 2nd Edition LTE smartwatch, which was supposed to be the world's first Android Wear smartwatch with cellular support, unexpected hardware issue has emerged and the company had to cancel the sale and pull the devices from store shelves.

Today, the company has decided to unveil the real problem with the watch, which seems to be the display. The issue could potentially cause an impact on image quality over time.

"For competitive and supplier relations reasons we are not in a position to communicate the specifics of the issue that led to this decision. However, what we can share is that the hardware issue was related to a new advanced component that we had incorporated in the device that had never been used in an LG wearable device before.

During aggressive testing over thousands of hours under severe conditions, it was revealed that this component failed to meet LG's quality standards and could potentially impact our image quality over the life of the device."